BACK TO BASICS
A company without a clear and strong brand identity is like a country without a flag. To create, or rebrand a business, you need to follow a branding cycle that ticks all the boxes to create a champion brand not just any other brand.
The same applies to products and services a business adds to its umbrella, the branding and marketing must be right otherwise it may not even take off.
I’ve put this infographic branding cycle together to demonstrate the stages in a brand strategy that a marketing and design team may need to follow. With this basic approach, your brand will be fully developed and you’ll be surprised at how much value this exercise can add to hitting the nail on the head.
So for now, book a boardroom and brainstorm effectively with your team – to become the brand you deserve to have.
If you are interested in booking a branding session for your team please get in touch with me to assist you during this process.
summary of infographic
1. DEVELOP THE CONCEPT
Marketer focuses on positioning (where brand sits among competition in terms of function & look) and building a clear and consistent personality.
2. CHOOSE YOUR BRAND PERSONALITY
Sincere, Rugged, Sophisticated, Bold, Competent, Playful, Humorous,
3. THE CONSUMER
Psychological Needs (Make Brand Alluring)
Physical Needs (Assert Products Usefulness)
Buying Power (Use Brand Values To Optimize Sales)
4. APPLY PROMOTION MIX
Design & Packaging
Audio Visual Elements
Is it time for a rebrand to make the product more appealing.
6. BRAND AUDIT
Audit passed or not passed? Please return to the beginning of the process to ensure each part has been successfully fleshed out.