Digital Competitors Analysis

spray and pray does not work

The need to self-assess your brand is imperative and regular audits should be done on your existing digital marketing infrastructure to gain strong competitive advantages. A thorough SWOT analysis is basic to follow and it’s a consistent method that assists in identifying strengths, weaknesses, threats and opportunities.

Intelligent and secure data can be accessed online by your digital marketing strategist. This marketing research document should be used to spear-head your marketing strategy. Use it as a benchmark and repeat the process every 3 to 6 months.

 BASIC considerations in your online marketing:

  • Digital marketing strategy
  • Marketing budget
  • Fully trained resources
  • Industry influence
  • Thought leadership
  • Brand touch-points
  • Your target market
  • Consistent content marketing
  • Brand personality and tone
  • Content calendar
  • Return of Investment

content marketing 101

“Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.” -Robert Rose (Chief Strategist at Content Marketing Institute.) One of my favourite business quotes by Robert.

learn from your customers

“81% of consumer brands say they have a holistic view of their customers while only 37% of consumers believe their favourite retailer understands them” – www.ibm.com.

Related Posts

Leave a comment