MARKETING & SALES growth
Small business owners soon realize they end up working in their business instead of on their business. Without a dedicated Marketing & Sales plan a business cannot grow and increase revenue. Begin exploring ways to expand your business by following this simple and easy to use infographic to map out and define the important pieces of your master strategy.
summary of infographic
1. BUILD BRAND AWARENESS
Target customer groups with content and/or ad campaigns to inform them about the brand and its values. This will lay the foundation for a long term relationship to grow.
2. GENERATE LEADS
Use a combination between inbound and outbound marketing strategies to entice potential customers to seek out the brand or product.
3. CONVERT LEADS INTO SALES
Once potential clients are interested, entice them to buy with targeted messages, offers and well-designed e-commerce sites.
4. DEVELOP INTELLECTUAL CAPITAL
Nurture talent and foster creativity in order to optimise ongoing marketing efforts.